Many people have asked me about Artificial Intelligence (AI). In this post, I’ll walk you through what Artificial Intelligence (AI) is, what is the timeline of AI and most importantly why it is important for you to know about it.

I am an accidental marketer. When I ran my business I always relied on agencies and was very tired of not understanding conventional marketing practices. For this reason, I took what I learned from college, that is AI, and learned marketing by using it.

My business is of building digital businesses using marketing automation and artificial intelligence.

What is AI?

AI is the new digital technology that will help you optimize your business. Instead of making you write code, AI enables you to learn from your business data. Therefore, it is extremely important for you to collect data.

AI allows you to optimize your business more efficiently. It enables you to learn to react faster in your business decisions.

The Timeline of AI

AI itself has gone through many transformations over the course of time. We are currently in phase 2 of these transformations. There is plenty of time to jump into AI and use it to make a difference in your marketing.

AI is one of the most impactful technologies that you have to be aware of as a business owner. You need to realize that you need to be proactive about it and get ahead of the curve to beat the competition.

Currently, there are 4 phases of AI:

1. Internet AI

Internet AI is used by internet companies like Google, Facebook, Amazon, and Apple. It has been around for a while and you have seen it on Youtube video suggestion and Facebook timelines/newsfeeds yourself. They have made tons of money off AI. The beauty of AI is that we are now moving into the process of phase 2 which is the business AI.

2. Business AI

Soon AI is going to become more mainstream and is going to be available for businesses too. AI in businesses will allow you to look at the trends your business is following and is to likely follow in the future. It is important to start considering collecting your business data today. Data is the core element of your success with business AI. As a business, you should know that its arrival is soon to be seen.

3. Perceptive AI

There will be artificial intelligence in the future that will be able to look, hear and smell. It is not here yet but work is being done on it.

4. Autonomous AI

As is pretty clear from the name itself, autonomous AI will be making your everyday items automatic. This is the AI that will drive your car for you.

Why should you know about AI?

Currently, we are in the early second phase of its transformation. As a business, it is extremely important for you to know about it. People who aren’t looking into integrating AI into their businesses would soon understand that our current practices are soon to become obsolete. If you don’t jump into the bandwagon now, you might face a similar fate like retail chain biggie Sears and other businesses. Get started as soon as you can.

How to get started with AI in business?

First thing is to collect your business data. Put this data signal in a safe place and get started because all you need then is AI to learn from your data and give you meaningful insights on the trends your business is following. It will help you in making smart and timely business decisions and stay ahead of the competition.

AI is the future of businesses as it is the future of pretty much all there is today.